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01: Idie Kesner on Branding

A peer-to-peer discussion with the Dean Emerita of the Kelley School of Business at the University of Indiana.

Show notes:

On the inaugural episode of Deans Counsel, moderators Ken Kring and Jim Ellis speak with Idie Kesner, the Dean of Indiana University's Kelley School of Business since 2013.

Their conversation revolves around Idie's branding journey at Kelley, including branding's benefits and the necessity for a School or College to not only obtain funding for it, but to gain the support of skeptical faculty and budget-minded campus leadership.

Learn more about Idie Kesner:…le.html?id=IKESNER

Idie Kesner Bio:

Idalene “Idie” Kesner was appointed dean of Indiana University’s Kelley School of Business in 2013 after serving as interim dean in 2012, and she remained in that role until 2022. She is also the Frank P. Popoff Chair of Strategic Management. Kesner joined the Kelley School faculty in 1995 and served in many leadership roles, including associate dean of faculty and research, chairperson of the full-time MBA program, and chairperson of the Department of Management & Entrepreneurship. She is currently serving as Editor for the journal Business Horizons.

Her research focuses on corporate boards, executive succession, and mergers and acquisitions. She teaches courses in strategy, consulting, and crisis management in the school’s graduate and executive programs. She has consulted with many national and international firms on management and board-related issues, and she currently serves on five boards. She has won dozens of teaching awards at the Kelley School and at the University of North Carolina, where she was a professor for 12 years. In 2019, she was named Business School Dean of the Year by Poets & Quants, a popular business school media outlet.

Kesner earned her MBA and PhD from the Kelley School and her bachelor’s degree in business administration from Southern Methodist University.

01: Idie Kesner on Branding Podcast Transcript


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